新闻 · arXiv cs.LG

OrDA: Orthogonal Disentanglement of Access Habits Framework for Homepage Marketing Block Recommendations

Clicks on homepage marketing blocks are driven by a dual-mechanism of content interest and access habits. However, habitual clicks often create Pseudo-Positives in marketing slots, where position advantage masks mediocre content quality, leading to biased recommendation ecosystems. We propose a framework called Orthogonal Disentanglement of Access habits (OrDA) to purify interest signals. OrDA utilizes a dual-tower structure with a gated allocation layer to adaptively route features and…